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the book
Power your startup to success with The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company. Written by Bob Dorf and startup expert Steve Blank, The Startup Owner’s Manual is the indispensable “how to” reference for any startup founder, investor, entrepreneur or educator, incorporating a decade of hands-on learning about how great startups are built:

  1. A detailed, step-by step walk through putting Customer Development to work

  2. Uses the business model canvas to monitor Customer Development progress

  3. Plus a wealth of detailed information on how to get, keep,
    and grow your customers
  “As a co-founder, I now feel empowered to have a fundamentally different conversation with investors, customers and partners. I cannot imagine launching and growing my startup without the ability to share a “common startup language” that The Startup Owners Manual
lays out to ensure absolute team (investors and employees) alignment.” — Bhavik



  © 2013 Bob Dorf. All rights reserved.